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CUSTOMER ANALYTICS - ETSY SHOP ANALYSIS
In this project, we examined profitable Etsy merchants and analyzed trends to help individual sellers grow their sales. We conducted a thorough examination of Etsy's history, business strategy, and competitive edge. Data on active sellers, their sales, and locations were collected and analyzed using various techniques such as histograms, bar plots, and heat maps. Regression analysis and sentiment analysis were also performed. Our findings can be valuable for business owners aiming to launch or improve their Etsy businesses and achieve success on the platform.
On the left is a description of the original data that was obtained from Kaggle. The data contains Etsy seller information from 2005, when Etsy was founded, to 2019 July. There are 7 columns and 65,531 rows in the data
Below are the visualizations obtained that depict the No. of Shops and seller join date every year, No. of shops and seller locations by country, and the Avg. sales and seller location sorted by country
Logistic Regression Results
WordCloud of Top 40 most prominent words in Etsy Announcements
Average Etsy Sales by Country
Heatmap of Correlation Matrix
FULL REPORT BELOW
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